1.The Marine Offences Act (1967) affected radio in what way?
It prohibited offshore radio stations such as pirate radio (Radio Caroline), this meant that a lot of music that young people enjoy wasn't available anymore, so in response, the BBC created Radio 1 and hired pirate radio hosts. This meant that there was now an official radio channel for young people 2.What is a conglomerate? A company that owns a lot of mass media organisations such as News, TV and radio 3.How is radio regulated? Ofcom regulates radio in the UK- they can fine radio stations for innapropriate content and they enforce a watershed- no unsuitable content before 9 o clock. They also take in complaints and deal with them. 4.What regulates music video content? BBFC regulates music video content- the British Board of Film Certification 5.What is the different about independent record labels? Independent record labels have their own say over what music they put out, their image and their videos- they manage themselves. They also promote themselves. 6.What are the connotations of the clothing One Direction wear in the video? They all wear different outfits and that links in with the different personalities and roles they have in the group. However they wear trendy, modern stuff which is appealing and relatable to their fanbase. 7.What are the connotations of the setting in the Arctic Monkeys video? In the Arctic Monkeys video, they are in a fairly plain setting with a stage and a few lights. This connotes that the band wants the focus to be on the music; not on a narrative or a fancy setting. This also connotes simplicity and something that is classic. 8.How is Beats 1 radio distributed? It's distributed through the Apple Music app- subscribers to Apple Music can listen to it 9.What is technological convergence? Technological convergence is when different forms of technology come together: eg Apple Music (a music subscription service releasing a radio station) 10. What is the purpose of a music video?
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Video games must effectively use narratives to engage audiences.
To what extent do you agree? I agree that video games need to use an effective narrative to engage audiences because without a narrative, they will lose interest. Narratives could be simple or really complicated. Generally, mobile game narratives are simpler than console gaming narratives as they generally take less time to play and are more convenient. Console games such as Black Ops are a lot more immersive and require a player to sit down and properly engage with the game. Lara Croft used to be a console game with a fairly simple narrative that followed Todorov’s theory and it had various characters and villains. However, for the mobile game: Lara Croft: GO, the narrative is much simpler- there are no other characters apart from Lara and we are not told much about her backstory. Many people liked this format of the game, and the majority of the audience had a preferred reading (reception theory) of the game, with it winning 4 major awards. Kim Kardasian: Hollywood is another popular mobile game which follows a simple narrative structure. It dosen’t really follow Todorov’s theory as there are not many ‘real’ challenges in the game: you have to progress through the levels by gaining fame but there aren’t any villains. However, many people still liked the game and it had an 8.4 rating of Meta critic. I think that video games must use narrative to interest audiences, but the narrative doesn’t have to be complicated to be engaging. |